Why I Don’t Trade Amazon Stock
Amazon is often considered one of the strongest companies in the world, with dominant market share in e-commerce, cloud services, and logistics. For many investors, it looks like a “must-have” stock. But for me, it is a company that I deliberately avoid — not only as a seller but also as an investor.
Unfair Practices Against Sellers
One of the main reasons I don’t trust Amazon is its approach to marketplace sellers. The company invites small and medium businesses to sell on its platform, encourages them to invest in ads, logistics, and stock, and then carefully observes which products become profitable. Once Amazon sees a strong trend, it often launches its own competing product under Amazon Basics or other in-house labels, using the data it collected from independent sellers. As a result, many entrepreneurs are eventually pushed out of the market — sometimes even blocked from selling while Amazon takes their place.
The Ethical Side of Investing
For me, investing is not only about numbers, charts, and profit. It is also about ethics and trust. If I see that a company grows by exploiting others in an unfair way, it raises questions about its long-term sustainability. Yes, Amazon can keep dominating for years, but the underlying practices show me that this is not a company I want to support with my money.
Why I Stay Away
There are many great opportunities in the stock market, including companies that innovate, create value, and build partnerships with their ecosystems instead of competing against them. I prefer to focus on these types of businesses. That’s why Amazon is not in my portfolio — neither for long-term investments, nor for short-term trades.
Final Thoughts
Every investor has their own criteria for choosing stocks. For some, financial