Krispy Kreme (DNUT): Big Money Signals, Options Sentiment, and Expansion Plans
Big Money Flow (Last 3 Trading Days)
Based on Market Chameleon’s block-trade screener, DNUT saw a steady sequence of bullish inflows:
- Sep 17: ≈ $1.7M at VWAP ≈ $3.15
- Sep 18: ≈ $6.3M at VWAP ≈ $3.53
- Sep 19: ≈ $6.7M at VWAP ≈ $3.64
Total: ≈ $14.7M of bullish notional across three consecutive days, indicating accumulation rather than a one-off print.
Options Flow and Sentiment (Snapshot)
- Net Option Delta Volume: +41,244 shares equivalent
- Bullish Pressure: +292,085 deltas vs. Bearish Pressure: −250,841 deltas
- Average Trade Price: Bulls ~$3.35; Bears ~$3.34
Participant mix (by notional share): Small retail ~30.7%, Retail ~23.3%, Professionals ~29.6%, Institutional ~16.4%.
Takeaway: retail participation dominated the session, but institutions were present. The three-day pattern of bullish notional suggests larger players may be scaling quietly to avoid moving the tape.
Company Priorities and Expansion
- Debt reduction: balance-sheet optimization to improve liquidity and flexibility.
- Franchise model strength: expanding the partner network to scale units with capital efficiency.
- International growth: accelerating openings in high-growth markets (notably Asia and Latin America) where the brand carries premium appeal.
Bottom Line
DNUT shows a constructive alignment of signals: roughly $15M in bullish block inflows over three days, a positive options delta skew near the mid-$3s, and a management focus on debt, franchise leverage, and international expansion. If institutional participation increases, price discovery could accelerate to the upside.